Avail Medical Europe Ltd IM

Avail Medical Europe Limited | Information Memorandum

Growth Opportunities

OVERVIEW

MARKETING

6.1. Having established an excellent reputation within its sector and built up strong relationships with prestigious health clients, the Company has become a leading supplier within the UK.

6.5. Having experienced organic growth since its foundation with minimal reliance on proactive sales and marketing activity, there is considerable scope for Avail Medical to focus on these areas of its operations to achieve additional expansion. 6.6. The recruitment of a dedicated Business Development Manager could enable the Company to identify and approach potential clients in key operational sectors, facilitating a more structured, integrated and invested approach to client onboarding. 6.7. Employing additional dedicated sales and marketing staff could allow for more proactive targeting to be carried out. An acquirer with an in-house sales team would be able to capitalise on this immediately to generate further sales. 6.8. Upgrading the Company’s website with search engine optimisation and pay-per-click advertising could enable it to reach an increased number of potential clients and generate an additional stream of new enquiries. 6.9. Avail Medical could further promote its services through the placement of advertisements in prominent industry and local publications, online advertising and direct email marketing.

BUSINESS DEVELOPMENT

6.2. As a well-established business, the acquisition of the Company provides an ideal opportunity for other organisations within the sector to integrate its range of products and services into their existing portfolio whilst growing their market share and enhancing their client base. 6.3. Buyers operating within synergy sectors could benefit from the acquisition of Avail Medical, as they could diversify upon their existing offering and upsell additional services.

RECRUITMENT

6.4. The recruitment of additional, experienced staff would enable the Company to undertake an increased volume of work without compromising on its consistently high standard of service.

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