C.A Raison Optica Ltd IM

GROWTH OPPORTUNITIES

OVERVIEW

6.6. The recruitment of additional, experienced staff would enable C.A. Raison Opticians to undertake an increased volume of work without compromising on its consistently high standard of service.

6.1. C.A. Raison Opticians’ excellent positioning, combined with its high quality service offering, have contributed to the business attaining a large and loyal patient database. 6.2. The Company retains significant scope for additional revenue to be generated, ensuring that it would be an excellent acquisition for a buyer seeking a successful business with potential.

SALES AND MARKETING

6.7. The Company’s direct approach to sales, supplemented by a continual stream of repeat custom, has proven to be an effective method of generating new business, with potential for it to undertake additional proactive and passive marketing activity to further enhance sales. 6.8. Additional online marketing, including the use of search engine optimisation (SEO), pay-per-click (PPC) and email marketing, could enable C.A. Raison Opticians to reach customers across a larger area and enhance online conversion rates. 6.9. There is also scope for the Company to increase brand awareness and loyalty through the increased use of social media sites, such as Facebook and X (formerly known as Twitter).

BUSINESS DEVELOPMENT

6.3. An existing opticians based elsewhere would be able to incorporate the business into their own and increase its customer base immediately, whilst generating the potential for upselling opportunities.

6.4. The premises retain scope for further internal expansion, with the potential to convert addition space into consulting rooms.

6.5. The existing technology and equipment could also be upgraded, with the opportunity to introduce advanced eye scanning equipment, such as the Optos Daytona Plus.

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C.A. Raison Optica Limited | Information Memorandum