C.A Raison Optica Ltd IM

CUSTOMERS AND MARKETING

OVERVIEW

3.1. C.A. Raison Opticians has a large database of private and NHS patients at present, with circa 85% of overall sales generated by returning customers.

3.2. The remaining sales are derived from those who discover the Company due to its excellent positioning, supported by a small amount of marketing activities.

3.3. C.A. Raison Opticians utilises a comprehensive website, which provides information about its service offering and contact details. This can be viewed at the following address:

caraisonopticians.co.uk

3.4. The Company is also listed on several other directories, including those specifically for opticians such as eyetest.co.uk, with a Facebook page also available that is not often updated but has 217 followers.

3.5. Furthermore, C.A. Raison Opticians distributes postal mailings within the surrounding area, which aids with increasing its local reputation.

3.6. Beyond its online presence and postal mailings, the Company does not undertake any proactive marketing activity, experiencing organic growth through its strong relationships with existing customers and word-of-mouth referrals.

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C.A. Raison Optica Limited | Information Memorandum