Undersea Adventures IM

Customers

1.8. The customer base is split between 53% repeat custom and 47% new custom with a lot of customers being generated from its established reputation both locally and online.

1.9. The Company currently has a database of over 180,000 customers and a mailing list of 11,600.

Management and Staff

1.10. UA’s long-standing reputation as Cornwall’s primary choice for users wanting to become involved in a helpful and friendly water sports community is largely testament to the expertise of owners, Michael and Carol George, and the workforce they have developed.

1.11. The Company’s staff base comprises our clients alongside five other staff members who operate the online and instore retail of goods under our client’s management.

1.12. Our clients also advise their managerial roles would need to be filled post-sale.

Location and Facilities

1.13. As of 2021, UA operates entirely online, and so the Company is now being offered as a fully relocatable opportunity.

Growth Opportunities

1.14. UA has an established presence both locally and online that could grow further through further online and press advertising and a presence at consumer fairs and events.

1.15. Our clients advise that UA is an ideal investment opportunity for established online B2C distribution businesses who may be looking to expand.

1.16. UA could seek to advertise in further diving publications, an asset that has already gained the Company more custom.

1.17. The wetsuit sales department of the Company has been growing exponentially in recent years, an area that could be built upon through strengthening relationships with suppliers, paired with making the service more overt on the Company website and advertising releases.

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Undersea Adventures | Information Memorandum