Undersea Adventures IM

Marketing & Sales 6 Marketing 6.1. UA holds long-standing relationship with users both locally as well as supplying individuals spread across the UK, through its supply of thoroughly tested products to students who want to become proficient in water sports.

Sales

6.5. UA is already showing a big increase in customer conversions after recently undergoing a major website refresh, moving to a platform which offers much more flexibility and potential for substantial further growth.

6.2. The Company currently utilises the current methods of advertising:

6.6. A new owner could build upon UA’s reputable online order system and links with delivery services in order to expand locations which the Company can accommodate.

• Email campaigns • Social media • Effective SEO • Google Ads • Bing Ads

6.3. Repeat customers account for 53% of the Company’s revenue. However, the Company does gain a lot of interest from new customers with it making up the remaining 47%. Any demand for new customers could be resolved through executing untapped resources like attending consumer shows and events. 6.4. Currently, the Company relies upon its established reputation in order to gain custom, with a strong amount of word of mouth referrals. Alongside this it also uses an informative website, which can be found at the address below:

watersportswarehouse.co.uk

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Undersea Adventures | Information Memorandum