Undersea Adventures IM

Growth Opportunities 8 Growth Opportunities 8.1. UA holds various trusted accounts with main water sports equipment brands which could be expanded further to widen the Business’ product and service offering. 8.2. The addition of international domains and a website available in other languages would expand the Company’s services into the international market. 8.3. Furthermore, UA could establish a rental service for prospective buyers, to entice new customers and permit those not wanting to fully invest in the full price of the equipment, a taste of water sports. 8.4. The Company could look to further build on its relationships with local clubs and events, setting up stands to recruit potential members at events and competitions which will in turn expand the local diving, triathlon and water sports communities in the area.

8.6. UA previously operated a website exclusively selling triathlon equipment and still owns the domain. As the triathlon equipment side of the website has been growing at a steady rate with a clear market for this service, a new owner could look to revive this section of the Company which could be expanded further by establishing additional links with distributors in order to increase product selection and lead times. 8.7. UA possesses opportunities to reestablish its line of own branded products, Reefwear. A high-quality collection of products the Company previously developed, selling snorkelling equipment, wetsuits, dry bags and accessories. This aspect of business was discontinued due to the banking crises; however, our client advises that this is an area with vast potential which would provide a new owner with complete control over product margins.

Marketing opportunities

Business Development

8.8. UA could seek to advertise in further extreme sports and water sports publications to drive repeat business in his area and expand the visibility of its brand both locally and nationally.

8.5. It has been expressed by our client that there is clear potential to expand the already high number of users from local surfing/triathlon community who purchase wetsuits from the Company which could be furthered through exclusively advertising to this demographic.

8.9. Further to this, the Company has an underutilised social media influencer presence which

14

Undersea Adventures | Information Memorandum