Mick Berrill IM

Mick Berrill Motorcycles | Information Memorandum

EXECUTIVE SUMMARY

OVERVIEW

1.1. Mick Berrill Motorcycles (‘MB’ or ‘the Business’) was a family-run retailer of used motorcycles, clothing, parts and accessories.

1.2. MB ceased trading in April 2023.

1.3. The Business was based in Northamptonshire and offered tyre fitting and an MOT service alongside its range of motorcycles.

HISTORYAND OWNERSHIP

1.4. MB was established in 1967 by proprietor Mick Berrill Senior. 1.5. Mick Berrill is the sole Shareholder of the Business and is selling MB in order to facilitate his retirement plans.

MANAGEMENTAND EMPLOYEES

1.10. MB used to be operated by its workforce of a Shop Assistant, a Mechanic and two part-time Mechanics who were responsible for all day-to-day activities of the Business. 1.11. The previous Manager had over 40 years of experience and had an extensive knowledge of the industry. 1.12. A new owner will need to replace all staff as they have been made redundant.

PRODUCTS AND SERVICES

1.6. The Business retailed used motorcycles, clothing, parts and accessories.

1.7. MB also offered a tyre fitting and MOT service.

CUSTOMERS AND MARKETING

1.8. The Business had hundreds of customers from a range of sectors, including domestic customers and service workers. 1.9. MB operated an e-commerce website where customers could view and purchase the range of available motorcycles, accessories and clothing.

LOCATIONAND FACILITIES

1.13. MB operated from two premises owned by the Shareholder. 1.14. The premises are within a short distance from Northampton town centre.

GROWTH OPPORTUNITIES

1.15. By recruiting additional, experienced staff the Business can increase its volume of work without compromising the quality of its services. 1.16. Additional online marketing, including the use of search engine optimisation (SEO) and pay-per-click (PPC) could help to enhance online conversion rates.

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