Mick Berrill IM

Mick Berrill Motorcycles | Information Memorandum

GROWTH OPPORTUNITIES

OVERVIEW

MARKETING

6.1. Having established an excellent reputation within its sector and built strong relationships with its customers, MB is well positioned to pursue ongoing growth following reinstating trading activities.

6.4. By utilising press advertising and attending trade shows and events, the Business could present its quality products and services to potential clients in a range of sectors.

6.5. MB may also benefit from employing a Business

Development Representative to highlight new avenues the Company can take. 6.6. Additional online marketing, including the use of SEO and PPC could enable MB to reach customers across a more diverse range of sectors and enhance online conversion rates.

BUSINESS DEVELOPMENT

6.2. The recruitment of additional, experienced staff would enable the Business to effectively manage a significantly increased volume of work, without compromising the quality of its service. 6.3. By extending its opening hours, MB could be more available for potential customers outside of the Northamptonshire area.

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