Swift First Aid Training IM

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Swift First Aid Training Limited Information Memorandum

SWIFT FIRST AID TRAINING LIMITED INFORMATION MEMORANDUM REF: 165443

Swift First Aid Training Limited Information Memorandum

CONTENTS

Executive Summary

Services

Clients and Marketing

Location and Facilities

Growth Opportunities

Financial Information

Financial Highlights

Glossary of Terms

Disclaimer

Swift First Aid Training Limited Information Memorandum

EXECUTIVE SUMMARY

OVERVIEW

1.1. Swift First Aid Training Limited (‘SFAT’ or ‘the Company’) is a provider of first aid training services, based in Sittingbourne, Kent. 1.2. The Company offers its comprehensive and reliable training courses across Kent, Essex, Cambridgeshire, London, Bristol, Leeds, and Peterborough. 1.3. SFAT was founded and incorporated in 2012. It was acquired by our clients in 2019. 1.4. The new Director then trained an Administrator and replaced all paper administration duties with an electronic system, whilst implementing Xero accounting software and streamlining all other processes. 1.5. The shareholding of SFAT is divided between the Director, Veremundo Medina Lorenzo and non-active shareholder Catherine Medina Lorenzo, who hold 51% and 49% of the shares, respectively, via another company they own. 1.6. Our clients are now offering the Company for sale to pursue other, unrelated business ventures. 1.7. SFAT provides an extensive range of first aid, mental health, and health and safety training courses. 1.8. The courses are available for groups of up to 12 people and run for between six hours and three days. 1.9. SFAT has secured an accreditation with The First Aid Industry Body, which has played an invaluable role in the generation of new business. 1.10. SFAT provides it services to various sectors, including education, care, construction, and finance. 1.11. The consistently high standard of service provided by the Company has enabled it to build and maintain strong, long-standing relationships with its clients, several of which span over 10 years. SERVICES CLIENTS AND MARKETING HISTORYAND OWNERSHIP

1.12. To maintain strong relationships with its clients, SFAT invests in online advertisements and utilises social media sites.

MANAGEMENT AND EMPLOYEES

1.13. The Company is operated by the sole Director Veremundo (Eddie) Medina Lorenzo.

1.14. SFAT utilises the services of a team of skilled subcontracted Trainers with a diverse knowledgebase, enabling it to effectively and flexibly operate. 1.15. A handover period is being offered to assist the buyer with the recruitment and training of a suitable replacement 1.16. SFAT operates from leasehold premises based in Sittingbourne, Kent. 1.17. The premises are leased from a private landlord at a rate of £6,180 per annum. (The lease of the premises is not included in the sale). 1.18. As the Company has no reliance on its current site, there is potential for the business to be relocated, should a buyer prefer this. 1.19. Having established an excellent reputation within its sector and built up strong relationships with clients, there is great potential for an acquirer to further expand upon the existing business. 1.20. There is potential to introduce extra number of operating days, as there has been interest in the Company offering weekend services. 1.21. Having an experienced Administrator ensuring the internal processes and the communication with the clients & trainers is well maintained, would enable the Company to undertake an increased volume of work without compromising on its consistently high standard of service. LOCATION GROWTH OPPORTUNITIES

Swift First Aid Training Limited Information Memorandum

SERVICES

OVERVIEW

2.1. SFAT is a provider of several training courses, with the services including online training, blended , and fully in-person training. Some of the available courses include:

• Life Support and Automated External Defibrillators (AED) • Emergency First Aid at Work (EFAW)

• Food Hygiene • Health and Safety • Health and Social Care • Manual Handling

• Business Skills Online Training • Emergency Outdoor First Aid • Emergency Paediatric First Aid • Fire Marshall Training • Fire Safety Training • First Aid at Work

• Mental Health Awareness • Mental Health First Aid • Moving and Handling of People • Paediatric First Aid

2.2. The training courses are performed with groups of three to a maximum of 12 people at one time. Regarding safeguarding, the business can train up to 15 people in one session. All courses run between a half-day long and three-days.

2.3. The Company’s competitive pricing enables its to cater services to be highly sought after.

2.4. Services offered by SFAT are fully scalable to meet the requirements of clients of all sizes, ranging from small, growing companies through to large corporations.

Swift First Aid Training Limited Information Memorandum

SERVICES

2.5. All subcontractors benefit from ongoing training to ensure all of the Company’s services are provided in-line with the latest industry legislation, working alongside clients as part of a professional and dedicated team. 2.6. SFAT receives enquiries via telephone and email, which are dealt with within two working days. The training sessions are then performed at a client’s premises within two-to-eight weeks. 2.7. Our clients have confirmed that a new branch started in May 2023, which has a key focus to deliver Occupational Health Advisory services to home care providers and other related companies.

ACCREDITATIONS

2.8. The Company has secured The First Aid Industry Body certification, which has played an invaluable role in SFAT’s generation of new business and the development of its standing within the sector.

“The best first aid training I’ve ever had! Excellent trainer and the Company that organised it was very efficient. At a very good price too.” - Client testimonial

Swift First Aid Training Limited Information Memorandum

CLIENTS AND MARKETING

CLIENTS

3.1. SFAT benefits from 30 active clients, with circa 90% of sales deriving from existing clients.

3.2. Our clients have confirmed that they have over 100 clients on the Company’s books who can be contacted for refresher courses.

3.3. SFAT’s clients predominanly operate in the following sectors:

• Care • Construction

• Education • Financial

3.4. The Company’s services are available across Kent, Essex, Cambridgeshire, London, Bristol, Leeds, and Peterborough.

3.5. SFAT’s top clients can be viewed in the table below.

Client

Sales (Last FY)

Length of Relationship

£5,600

10 years

£4,050

10 years

£1,065

5 years

£1,050

5 years

MARKETING

3.6. SFAT currently uses online advertising and email campaigns to attract new clients.

3.7. The Company also relies on reputation and referrals to expand its client reach, with an impressive rating of 4.8-stars on Google. 3.8. SFAT has a presence on social media sites, Twitter and LinkedIn facilitating the promotion of services and further client interaction. 3.9. SFAT hosts an informative website from which clients can view its courses, read client testimonials, and contact the business. The URL can be found below:

www.swiftfirstaidtraining.co.uk

“We just completed our First Aid at Work course, the feedback I got from all the staff was excellent. They learnt so much and enjoyed every minute of it. It really doesn’t get any better than that. Thank you” - Client testimonial

Swift First Aid Training Limited Information Memorandum

LOCATION AND FACILITIES

OVERVIEW

4.1. SFAT operates from leasehold premises based in Sittingbourne, Kent. 4.2. The premises are leased from a private landlord at a rate of ££515 per month. 4.3. Situated in a prominent business park, the premises are ideally located within a short travelling distance of key transport links across the region, including the M2 and the A249. 4.4. The location places the Company near and Sittingbourne train station and within a bus route, for those who require public transport.

4.5. Whilst it would not be possible to expand the premises, our clients advise that the business can be relocated, as all training is carried out either remotely or within clients’ premises.

4.6. The address for the property is as follows: Office 3 St George’s Business Park Castle Road Sittingbourne Kent ME10 3TB

Client Testimonials “We had our First Aid At Work Training yesterday with SFAT. I met the trainer when they first arrived and then I left. I got back in and everyone who joined the course has not stopped going on about how great the trainer was. Apparently, nothing was too much trouble for them, if anyone asked a question, even if not part of the particular course, they covered it. The staff have all said they feel so much more confident in performing first aid if a situation were to arise. We have no hesitation in recommending SFAT.” “Two of our colleagues enrolled on the Emergency First Aid At Work Course, the trainer was informative, engaging and ran professionally from start to finish. The Company was also incredibly helpful and efficient with the whole booking process. We definitely recommend SFAT and will be sending more of our colleagues in the near future, as it is an essential skill we all should know. Thank you.”

Swift First Aid Training Limited Information Memorandum

GROWTH OPPORTUNITIES

OVERVIEW

5.1. SFAT has experienced considerable growth since its foundation, with the strength of its service offering providing an ideal platform for further expansion.

BUSINESS DEVELOPMENT

5.2. With a larger workforce and extra facilities in place, the Company would be well-positioned to manage an increased volume of work, meaning that there is potential for additional revenue. 5.3. There is potential to introduce extra number of operating days, with our clients advising that there has been interest in the Company offering weekend services. 5.4. The Company could diversify beyond the sectors in which it operates, by expanding its services to include training for the following professions:

• Cafés, Bars and Restaurants • Childcare providers • Constructions • Electricians • Fitness

• Flight attendants • Office workers • Retail • Supermarkets • Warehouse

MARKETING

5.5. To complement its strong reputation within the industry, SFAT could undertake marketing activities to promote its services to attract prospective clients and generate additional revenue. These activities could include the recruitment of a Business Development Representative and utilising press advertisements.

Swift First Aid Training Limited Information Memorandum

FINANCIAL INFORMATION

PROFIT AND LOSS

6.1. The table below details the Company’s profit and loss account.

YE19 £

YE20 £ 3,654

YE21 £

YE22 Draft £

Profit and Loss (£)

Turnover

19,966 (6,112) 13,854

10,017 (5,284)

21,795 (9,973) 11,822

Cost of Sales Gross Profit

(3,882)

(228) (6%)

4,733

Gross Profit Margin

69%

47%

54%

Administrative Expenses Other Operating Income

(10,290)

(5,409)

(5,441)

(9,827)

1,680

3,000 2,292

EBIT

3,564

(3,957)

1,995

Depreciation

174

236

177

134

EBITDA

3,738

(3,721)

2,469

2,129

Addbacks Use of home as office Directors' salaries Repairs and renewals

162

216

312

3,000

- -

- - -

Donations

105

Adjusted EBITDA

6,938

(3,455)

2,790

2,441

NB: Addbacks entail one-off costs that hold minimal relevance to the Company’s performance, as well as costs that an acquirer will not necessarily incur.

Swift First Aid Training Limited Information Memorandum

FINANCIAL INFORMATION

6.2. The table below details the Company’s balance sheet.

YE19 £

YE20 £

YE21 £

YE22 Draft £

Balance Sheet (£)

Fixed Assets Tangible Assets

946

709

532

399

Current Assets Debtors

1,951 6,271

1,248 8,530

541

9,067 4,856

Cash at Bank

11,763 (3,475)

Creditors: Amounts falling due within one year

(5,191)

(3,356)

(3,920) 10,003 (5,654)

Net Current Assets

3,031

6,422

8,829

Creditors: Amounts falling due after one year

(6,404)

(6,435)

Net Assets

3,977

727

2,926

4,748

Capital and Reserves Called Up Share Capital

100

100 627 727

100

Retained Earnings Shareholder Funds

3,877 3,977

2,826 2,926

4,648 4,748

Swift First Aid Training Limited Information Memorandum

FINANCIAL HIGHLIGHTS

TURNOVER

Turnover £'000

YE19 Stat

YE20 Stat

YE21 Stat

YE22 Draft

GROSS PROFIT

10 12 14 16

2 4 6 8

Gross Profit £'000

YE19 Stat

YE20 Stat

YE21 Stat

YE22 Draft

SHAREHOLDER FUNDS

1 1 2 2 3 3 4 4 5 5

Shareholder Funds £'000

YE19 Stat

YE20 Stat

YE21 Stat

YE22 Draft

Swift First Aid Training Limited Information Memorandum

GLOSSARY OF TERMS

Abbreviation

Definition

AED

Automated External Defibrillators

EBITDA

Earnings before interest, tax, depreciation and amortisation

EFAW

Emergency First Aid at Work

SFAT / the Company

Swift First Aid Training Limited

Financial year ending 31st December

Swift First Aid Training Limited Information Memorandum

DISCLAIMER

This Information Memorandum (“the Document”) is provided solely for use by the recipients in considering their interest in acquiring the Company, either wholly or in part.

The content of this document has not been approved by an authorised person and that approval is, unless this exemption or any other exemption applies, required by Section 21 FSMA. Recipients should note that reliance on this document for the purpose of engaging in any investment activity may expose them to a significant risk of losing all sums invested or of incurring additional liability. If recipients are in any doubt as to the action they should take, they should consult an advisor authorised under FSMA specialising in advising on investments of the kind set out in this document. The distribution of this document in certain jurisdictions may be restricted by law and therefore persons in possession of this document should inform themselves about and observe any such restrictions. Any such distribution could result in a violation of the law of such jurisdictions. No shares or other securities of the Company have been or will be registered or otherwise qualified for sale or resale under Federal or State laws in the United States of America or Canada. Neither the US Securities and Exchange Commission nor the Securities Commission of any State of the United States has approved or disapproved the shares of the Company or passed on the accuracy or adequacy of this Document. Each recipient doing business in or organised under the laws of the United States of America or in areas subject to its jurisdiction represents that it is an institutional investor, expressing an interest for its own account and agreed not to purchase, distribute or sell any of the Company¹s securities or any interest therein except in compliance with the above laws. The Shareholders expressly reserves the right to alter or terminate the process and to accept or reject any preliminary or final offers at any time, in either case, without giving reasons therefore. In furnishing the Document, the shareholders undertake no obligation to provide any additional information or to update this Document or to correct any inaccuracies in this Document which may become apparent. In no circumstances may recipients or their officers, employees, agents and professional advisers make contact with the Management, employees, clients, agents or suppliers of the Company until permission to do so is given in writing by KBS.

This Document is not a prospectus and does not constitute or form any part of any offer or invitation to subscribe for, underwrite or purchase securities, nor shall it or any part of it form the basis or be relied upon in any way in connection with any contract relating to any securities. The sole purpose of this Document is to assist the recipient in deciding whether it wishes to proceed with a further investigation of the Company. It is not intended to form the basis of any investment decision or decision to purchase the Company. The information contained in this Document is selective and is subject to updating, expansion, revision and amendment. It does not purport to contain all the information that recipients may require. No obligation is accepted to provide recipients with access to any additional information or to correct any inaccuracies which may become apparent. Recipients should conduct their own investigation and analysis of the Company and of the information contained in this Document, and are advised to seek their own professional advice on the legal, financial, taxation and other consequences of providing funding to the Company. This Document includes certain statements, estimates and projections with respect to the anticipated future performance of the Company and as to the market for the Company’s products. Such statements, estimates and projections reflect various assumptions made by the Management of the Company concerning anticipated results, which assumptions may or may not prove to be correct. No representation is made as to the accuracy, reasonableness or completeness of such statements, estimates and projections. Knightsbridge Business Sales Limited (“KBS”) has not independently verified any of the information contained or opinions expressed herein. Neither the Company, nor KBS, nor affiliated partnerships or bodies corporate, nor the directors, shareholders, managers, partners, employees or agents of any of them, makes any representation or warranty, express or implied, as to the accuracy, reasonableness or completeness of the information contained in the Document. All such parties and entities expressly disclaim any and all liability for, or based on or relating to any such information contained in, or errors in or omissions from, this Document or based on or relating to the recipients’ use of the Document. This Document is confidential being for use only by the persons to whom it is issued and who have signed the required form of confidentiality agreement. Accordingly, the contents of this Document, including the Personal Data (as defined in UK data protection legislation, being the Data Protection Act 2018, General Data Protection Regulation 2016/679, the Privacy and Electronic Communication (EC Direction Regulations 2003) and any replacement legislation coming into force from time to time, together with any codes of practice or other guidance issued by any competent regulatory authority) herein, and any other information, Personal Data or opinions subsequently supplied or given in connection with the proposed sale will constitute information pertaining to the Company (“Confidential Information”) and may not be published, reproduced, copied or disclosed to any person other than the professional advisers to the recipient of this Document having a need to know and who are aware that it is confidential, nor used for any purpose other than in connection with the proposed acquisition. Notwithstanding any other provision or obligation in this Document, the signed confidentiality agreement shall apply in all respects to the Confidential Information and in the event of a conflict between the signed confidentiality agreement and this Legal Note the confidentiality agreement shall prevail. In the event that the recipient does not continue with his interest in the Company, this Document must be returned to KBS. The recipient will keep the Confidential Information supplied or given to it or its agents or advisers in connection with the proposed sale safe and secure so as to prevent any unauthorised person having access to it, and the recipient agrees that the information is proprietary to the Company and it has no rights to it except as set out in this notice. Neither the receipt of this Document by any person nor any information contained in it or supplied with it or subsequently communicated to any person in connection with the proposed funding of the Company constitutes, or is to be taken as constituting, the giving of investment advice by KBS to any such person. Recipients of this Document shall not be deemed to be clients of KBS and KBS shall accordingly not be responsible to such recipients for providing the protections afforded to clients of KBS or for providing advice in relation to any transaction or arrangement referred to herein. Each such person should make its own independent assessment of the merits or otherwise of acquiring the Company and should take its own professional advice.

Contact Details

For further information regarding this opportunity, or to arrange a meeting, please contact a member of our team below:

Knightsbridge Team

Phone: 01204 555 084

Email: sara.thomasson@knightsbridgeplc.com

(Strictly by appointment through the Offices of Knightsbridge Commercial)

This document has been issued on the basis that it falls in the exemptions to Section 21 of the Financial Services Markets Act2000 (“FSMA”) set out below. It is directed only at:

• Persons having professional experience in matters relating to investments as described in Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2001 (the “Financial Promotion Order”);

• High net worth companies, unincorporated associates, partnerships or trusts or their respective directors, officers or employees as described in Article 49(2) of the Financial Promotion Order;

• High net worth companies, as defined in Article 49(2); and Certified sophisticated investors as defined in Article 50(1).

Swift First Aid Training Limited Information Memorandum

KBS House 5 Springfield Court Summerfield Road Bolton Greater Manchester BL3 2NT T: 01204 555 084

E: buy@knightsbridgeplc.com www.knightsbridgeplc.com

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