Swift First Aid Training IM
Swift First Aid Training Limited Information Memorandum
GROWTH OPPORTUNITIES
OVERVIEW
5.1. SFAT has experienced considerable growth since its foundation, with the strength of its service offering providing an ideal platform for further expansion.
BUSINESS DEVELOPMENT
5.2. With a larger workforce and extra facilities in place, the Company would be well-positioned to manage an increased volume of work, meaning that there is potential for additional revenue. 5.3. There is potential to introduce extra number of operating days, with our clients advising that there has been interest in the Company offering weekend services. 5.4. The Company could diversify beyond the sectors in which it operates, by expanding its services to include training for the following professions:
• Cafés, Bars and Restaurants • Childcare providers • Constructions • Electricians • Fitness
• Flight attendants • Office workers • Retail • Supermarkets • Warehouse
MARKETING
5.5. To complement its strong reputation within the industry, SFAT could undertake marketing activities to promote its services to attract prospective clients and generate additional revenue. These activities could include the recruitment of a Business Development Representative and utilising press advertisements.
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