The Health & Safety Services Limited IM

The Health & Safety Service Limited | Information Memorandum

GROWTH OPPORTUNITIES

RECRUITMENT

5.5. The recruitment of additional, experienced staff would enable the Company to undertake an increased volume of work without compromising on its consistently high standard of service.

5.6. Recruiting a dedicated Business Development Manager could enable HSS to identify and approach potential clients, whilst enabling the management team to focus on other areas of growth.

MARKETING

5.7. Having experienced organic growth since its foundation with minimal reliance on proactive marketing activity, there is considerable scope for the Company to focus on this area of its operations to achieve additional expansion.

5.8. Developing the website with further implementation of search engine optimisation (SEO) and pay-per-click (PPC) advertising could generate increased traffic to the site and enhance the client conversion rate.

5.9. Utilising further social media platforms, such as Instagram and Twitter, may provide additional avenues through which enquiries can be made and keep HSS in line with its competitors.

5.10. Our Client advises that it would be particularly fruitful for the Company to actively market its training services to businesses within the aerospace sector.

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